Culture
OPINION: The VMAs and the state of pop music
Elijah Ritch | September 16For decades, MTV was a massive cultural force, continuously pushing the needle in both the music industry and pop culture at large. Beginning in 1981, the channel introduced the then-novel idea of the music video to America. The rest is history. MTV’s status as a creator of taste and culture only increased with the inception of the MTV Video Music Awards, which have aired annually in the late summer since 1984. On Sept. 11, the VMAs celebrated its 40th anniversary. As could be expected, it repeatedly reiterated its vast legacy throughout the ceremony.
