Just because art has aesthetic value doesn’t mean it has monetary value.
The CAA Professional-Development Workshop for Artists, which takes place Saturday, encourages artists to market their work in order to make a living, said event director Susan Schear.
“I am a firm believer in helping artists professionalize their practices, especially with the changing art climate,” she said. “Artists should know how to promote themselves, market their artwork, create portfolios, etc.”
Put on by the College Art Association, the workshop will focus on digital portfolios, social media and marketing.
Nancy Treviso, the art history administrator, worked with Schear in organizing the workshop.
Treviso, also an artist, said art is a distinct form of communication.
“I was once a student in this department, and I see a need to know how to earn a living as an artist,” she said. “We don’t want our students graduating and not be able to use their major.”
Depending on the success of the workshop, Treviso said it might become an annual event.
Schear said artists need to become financially independent.
“Art is my passion and my relief. I love to meet artists and watch them in the process of how they go about their art,” she said. “We have to be proactive so that we can be successful in business, life and living.”
