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LETTER: Ads do not represent UNM in positive light

Editor,

I am writing to express my dismay and disappointment at the full-page TD’s Showclub ad in the July 25 to Aug. 11 Daily Lobo.

I really thought that as an institution of higher education, UNM would refuse to participate in this type of degradation and objectification of women.

Ads such as this undermine our efforts to assure parents and students that UNM is an institution of integrity, which will provide a safe, culturally diverse and enlightened environment in which to learn and grow.

In this age of binge drinking by college students and sexual assaults on women, it is not hard to imagine that there may be parents who decide not to send their son or daughter to UNM because of this ad.

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Kathleen O’ Keefe

Associate Director

Student Financial Aid

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